Data Privacy Policy

1.) Who we are

We are Zahnärzte Neustadt Passage Ltd., located at Baarerstrasse 12, 6300 Zug, Switzerland, registered in the Commercial Register of the Canton of Zug under the number CHE-491.764.777 (“Zahnärzte Neustadt Passage”, “we”, “us”).

In the course of visiting our website (the “website”), personal data is collected, recorded, disclosed, or otherwise processed. Pursuant to applicable data protection laws, we are to be designated as the data controller with respect to the personal data we process.

2.) We recognize that the protection of your privacy is important

The protection of your privacy and personal data in accordance with applicable data protection legislation and in particular the Federal Data Protection Act (“DPA”) and the General Data Protection Regulation (“GDPR”) is important to us.

In this privacy policy for our website (this “(data) privacy policy”), we describe how, in connection with your visit to our website, your personal data is collected, how and for what purposes we use your personal data, and to whom we might disclose your personal data. This privacy policy also informs you about your rights in connection with the processing of your personal data. Therefore, you should read this data privacy policy very carefully.

From time to time, we may need to amend this privacy policy. The current version of our data privacy policy is always available on our website at We advise you to check this data protection declaration regularly. Upon request, we will provide you with the current version of this privacy statement.

Please note: By using our website and providing us with your personal data, you acknowledge that your personal data will be processed as described in this privacy policy.

Note: The foregoing does not constitute “consent” to the processing of your personal data. Unless expressly stated otherwise, we will not rely on the legal ground of consent to process your personal data.

3.) From whom do we collect personal data?

Within the scope of our services, we may collect personal data concerning visitors to the website as well as concerning persons who make an appointment with the help of our website itself. The same applies in the case of registration for an appointment by third parties.

4.) How do we collect your personal data?

We may collect information about you in various ways when you visit our website:
– automatically as soon as you visit our website, for example, when data is automatically collected by our IT systems when you visit the website;
– directly from you when you visit our website, which may include information you provide to us using contact forms available on the website;
– in other ways, for example by means of cookies.

5.) What personal data do we collect and for what purposes do we use it?

We collect the following information about you and use it for the following purposes:

Personal data: Purposes:
– Your contact details (name, address, phone number, email address or other contact details): Booking appointments, appointment reminders, registration, issuing invoices.
– Your IP address and browsing behavior: Improvement and optimization of our website.
– Technical data (e.g. Internet browser, operating system or time of page view), which relate to you: Ensuring error-free provision of our website and analysis purposes.

We process the data marked with an asterisk in order to provide a service to our customers. For the other processing, we rely on the protection of our legitimate interests.

6.) To whom do we disclose your personal data?

For the purposes listed above, we may disclose your personal data to service providers with whom we work (e.g. IT service providers or marketing agencies). Your personal data may also be disclosed to other group companies and owners for analysis purposes.

To ensure the protection of your personal data, we will, where necessary, ensure that appropriate contractual safeguards exist when we disclose your personal data to a third party. For example, we will enter into data processing agreements with relevant third parties (to agree on restrictions on the use of your personal data and obligations regarding the protection and security of your personal data).

The third parties to whom we disclose your personal data as described above are generally located in Switzerland or in countries within the European Economic Area (“EEA”). Exceptionally, they may also be located in countries outside the EEA and Switzerland where a lower level of data protection than in the EEA and Switzerland prevails. In such cases, in accordance with applicable data protection legislation, we ensure that adequate measures are taken to ensure adequate protection of your personal data. In particular, we will enter into standard data protection clauses with the relevant third parties, which are established, respectively recognized by the European Commission and the Swiss Federal Data Protection and Information Commissioner (“FDPIC”).

Your personal data and/or personal profile will not be rented or sold to third parties.

7.) How long do we store your personal data?

Your personal data will not be stored for longer than is necessary for the purposes for which it is processed (we refer to the purposes listed above under Title 5). We will only store your personal data longer if we are legally obliged to do so, or if it is necessary to defend our interests in the context of a legal dispute (judicial or extrajudicial).

8.) How do we protect your personal data?

In view of the risks we have identified, we will take appropriate administrative, technical and organizational measures to ensure sufficient security of your personal data. We protect personal data that is transmitted, stored or otherwise processed against destruction, loss and alteration, as well as against unauthorized disclosure and access. In particular, we have converted the website to the HTTPS (Hypertext Transfer Protocol Secure) protocol.

We point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

In addition, we take care to ensure that the personal data we process is correct and up to date. For this reason, we ask that you inform us of any changes to your personal data (such as regarding your contact details) so that we can send you appointment reminders and invoices, for example.

9.) What rights do you have and how can you exercise them?

You have the following rights at any time and basically free of charge within the framework of applicable data protection law:
– Information and disclosure about your personal data;
– Correction of your personal data;
– Deletion of your personal data (“right to be forgotten”);
– Restriction of the processing of your personal data;
– Objection to the processing of your personal data;
– Data portability, which means receiving your personal data in a structured, common and machine-readable format, and transferring this data to another company.

To learn more about these rights and their conditions of applicability, in particular regarding the right to object, please read the Annex.

Finally, you have the right to lodge a complaint with the competent supervisory authority FDPIC (Federal Data Protection and Information Commissioner, Feldeggweg 1, CH-3005 Berne) in connection with the processing of your personal data undertaken by us.

10.) Use of cookies and social network plug-ins.

Some services process personal data in unsecure third countries. By consenting to the use of these services, you also consent to the processing of your data in these unsecure third countries in accordance with Art. 49 (1) lit. a GDPR and Art. 17 (1) lit. a DSG. This involves risks that your data will be processed by authorities for control and monitoring purposes, perhaps without the possibility of a legal recourse.

The data processing may take place with your consent or on the basis of a legitimate interest, which you can object to in the privacy settings. You have the right not to consent and to change or revoke your consent at a later time.

The legal basis for the processing of personal data in this context is Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we cannot manage your consents.

Cookies are small text files used by websites to make the user experience more efficient.

By law we may store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third parties that appear on our sites.

We use the following cookies on our website:

– Essential: Real Cookie Banner, Wordfence, WPML
Essential services are required for the basic functionality of the website. They only contain technically necessary services. These services cannot be objected to.
– Functional: Font Awesome, Google Maps, Google reCAPTCHA, Google Tag Manager, YouTube
Functional services are necessary to provide features beyond the essential functionality of the website, such as nicer fonts, video playback or interactive Web 2.0 features. Content from video and social media platforms, for example, is blocked by default and can be approved. If the service is agreed to, this content will be loaded automatically without further manual consent.
– Statistics: none
Statistics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.
– Marketing: none
Marketing cookies are used to track visitors across websites. The intent is to show ads that are relevant and engaging to individual users and therefore more valuable to publishers and third-party advertisers.

In addition, we use social networking plug-ins. These allow us to recognize you based on your profile on social networks and import certain data (such as your identification and contact information or profile picture). Further, they allow us to use the “share buttons” of the social networks (e.g. LinkedIn, Twitter, Facebook etc.). You can find more information regarding this in the privacy policy of your social network providers. If you do not wish to be connected to your profile on the social networks, we ask that you log out in each case before using our website.

11.) How can you manage / delete these cookies?

All popular browsers offer the possibility to manage the cookies that have been installed on your computer or mobile device.

If you do not wish the website to install cookies on your computer / mobile device, you can easily restrict or prevent the installation by adjusting the settings on your browser or mobile device. In addition, you can choose the settings on your mobile device or browser so that you receive a notification each time a cookie is installed on your computer or mobile device. This allows you to decide whether or not to accept these cookies.

Please note that certain parts of our website may not function properly and you may not enjoy an optimal user experience if you reject certain of the cookies we use.

12.) Contact

If you have any questions, comments or complaints in connection with this data privacy policy or with our processing of your personal data, you can contact us by mail at Zahnärzte Neustadt Passage AG, Baarerstrasse 12, CH-6300 Zug, by e-mail at and/or by telephone +41 (0)41 711 77 25.

Last updated 20.08.2023


Right to information and right of access to your personal data:

You can request more information about our data processing and the personal data we hold about you at any time. You can submit your request for information in writing, enclosing a copy of your identity card or passport, to the address listed under section 12.) Contact.

Right to rectification of inaccurate data and completion of incomplete data:

If your personal data is inaccurate or incomplete, you have the right to request that it be corrected or completed without delay.

Right to erasure of your personal data (“right to be forgotten”):

You may request us to delete your personal data (in part):
– if it is no longer necessary for the purposes for which it was collected or otherwise processed;
– if the processing was based on your consent and you have revoked it;
– if you have other legitimate grounds to object to the processing of your personal data;
– if we process your personal data unlawfully; or
– if the erasure of your personal data is necessary to comply with one of our legal obligations.

Please note that we may object to erasure in some cases, namely: (i) to exercise the right to freedom of expression and information; (ii) to comply with a legal obligation; or (iii) to assert, exercise or defend legal claims.

Right to restrict processing:

You may request us to (temporarily) restrict the processing of your personal data:
– if you dispute the accuracy of your personal data, for a period of time that allows us to verify the accuracy of such data;
– if the processing is unlawful and you object to the erasure of your personal data and request instead the restriction of the use of such data;
– if we no longer need the personal data for the purposes of the processing, but you need this data for the assertion, exercise or defense of legal claims; or
– if you have lodged an objection to the processing, as long as it has not yet been determined whether or not our legitimate grounds outweigh yours.

Right to object (free of charge):

You may, under certain conditions, object to the processing of your personal data if such processing is based on our “legitimate interest”. If your objection is legitimate, we will no longer process your personal data unless we have overriding legitimate interests in processing the data or the processing is necessary.

If we process your personal data for direct marketing purposes, you may object to the data processing or withdraw your consent at any time. You also have the right not to be subject to profiling for direct marketing purposes.

Right to data portability:

In some cases, you have the right to receive all your personal data in a structured, commonly used and machine-readable format and to transfer this data to another controller. You have this right if:
– the processing is based on consent or on the performance of a contract; and
– the processing is carried out with the help of automated procedures.