Data Privacy Policy

1.) Who we are

We are Zahnärzte Neustadt Passage Ltd., located at Baarerstrasse 12, 6300 Zug, Switzerland, registered in the Commercial Register of the Canton of Zug under the number CHE-491.764.777 (“Zahnärzte Neustadt Passage”, “we”, “us”).

In the course of visiting our website (the “website”), personal data is collected, recorded, disclosed, or otherwise processed. Pursuant to applicable data protection laws, we are to be designated as the data controller with respect to the personal data we process.

2.) We recognize that the protection of your privacy is important

The protection of your privacy and personal data in accordance with applicable data protection legislation and in particular the Federal Data Protection Act (“DPA”) and the General Data Protection Regulation (“GDPR”) is important to us.

In this privacy policy for our website (this “(data) privacy policy”), we describe how, in connection with your visit to our website, your personal data is collected, how and for what purposes we use your personal data, and to whom we might disclose your personal data. This privacy policy also informs you about your rights in connection with the processing of your personal data. Therefore, you should read this data privacy policy very carefully.

From time to time, we may need to amend this privacy policy. The current version of our data privacy policy is always available on our website at We advise you to check this data protection declaration regularly. Upon request, we will provide you with the current version of this privacy statement.

Please note: By using our website and providing us with your personal data, you acknowledge that your personal data will be processed as described in this privacy policy.

Note: The foregoing does not constitute “consent” to the processing of your personal data. Unless expressly stated otherwise, we will not rely on the legal ground of consent to process your personal data.

3.) From whom do we collect personal data?

Within the scope of our services, we may collect personal data concerning visitors to the website as well as concerning persons who make an appointment with the help of our website itself. The same applies in the case of registration for an appointment by third parties.

4.) How do we collect your personal data?

We may collect information about you in various ways when you visit our website:

automatically as soon as you visit our website, for example, when data is automatically collected by our IT systems when you visit the website;
directly from you when you visit our website, which may include information you provide to us using contact forms available on the website;
in other ways, for example by means of cookies.

5.) What personal data do we collect and for what purposes do we use it?

Personal data: Purposes:
Your contact details (name, address, phone number, email address or other contact details): Booking appointments, appointment reminders, registration, issuing invoices.
Your IP address and browsing behavior: Improvement and optimization of our website.
Technical data (e.g. Internet browser, operating system or time of page view), which relate to you: Ensuring error-free provision of our website and analysis purposes.

We process the data marked with an asterisk in order to provide a service to our customers. For the other processing, we rely on the protection of our legitimate interests.

6.) To whom do we disclose your personal data?

For the purposes listed above, we may disclose your personal data to service providers with whom we work (e.g. IT service providers or marketing agencies). Your personal data may also be disclosed to other group companies and owners for analysis purposes.

To ensure the protection of your personal data, we will, where necessary, ensure that appropriate contractual safeguards exist when we disclose your personal data to a third party. For example, we will enter into data processing agreements with relevant third parties (to agree on restrictions on the use of your personal data and obligations regarding the protection and security of your personal data).

The third parties to whom we disclose your personal data as described above are generally located in Switzerland or in countries within the European Economic Area (“EEA”). Exceptionally, they may also be located in countries outside the EEA and Switzerland where a lower level of data protection than in the EEA and Switzerland prevails. In such cases, in accordance with applicable data protection legislation, we ensure that adequate measures are taken to ensure adequate protection of your personal data. In particular, we will enter into standard data protection clauses with the relevant third parties, which are established, respectively recognized by the European Commission and the Swiss Federal Data Protection and Information Commissioner (“FDPIC”).

Your personal data and/or personal profile will not be rented or sold to third parties.

7.) How long do we store your personal data?

Your personal data will not be stored for longer than is necessary for the purposes for which it is processed (we refer to the purposes listed above under Title 5). We will only store your personal data longer if we are legally obliged to do so, or if it is necessary to defend our interests in the context of a legal dispute (judicial or extrajudicial).

8.) How do we protect your personal data?

In view of the risks we have identified, we will take appropriate administrative, technical and organizational measures to ensure sufficient security of your personal data. We protect personal data that is transmitted, stored or otherwise processed against destruction, loss and alteration, as well as against unauthorized disclosure and access. In particular, we have converted the website to the HTTPS (Hypertext Transfer Protocol Secure) protocol.

We point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

In addition, we take care to ensure that the personal data we process is correct and up to date. For this reason, we ask that you inform us of any changes to your personal data (such as regarding your contact details) so that we can send you appointment reminders and invoices, for example.

9.) What rights do you have and how can you exercise them?

You have the right to:

Information and disclosure about your personal data;
Correction of your personal data;
Deletion of your personal data (“right to be forgotten”);
Restriction of the processing of your personal data;
Objection to the processing of your personal data;
Data portability, which means receiving your personal data in a structured, common and machine-readable format, and transferring this data to another company.
To learn more about these rights and their conditions of applicability, in particular regarding the right to object, please read the Annex.

Finally, you have the right to lodge a complaint with the competent supervisory authority (in Switzerland, the FDPIC) in connection with the processing of your personal data undertaken by us.

10.) Use of cookies and social network plug-ins.

We use cookies and social network plug-ins on our website. Some are essential for the functioning of our website, others are used to make the user experience on our website better, faster and safer.

Cookies are small files that your browser stores on your computer or mobile device. We use the following cookies on our website:

Name of the cookies: Type of cookies: Purposes of the cookies:
CSRF security cookies / ZaWin cookies: Necessary/technical cookies: These cookies are indispensable for the functioning of our website and allow you to use certain parts of it. For example, they allow you to navigate between different parts of the website, fill out forms, use the online appointment booking, etc. If you refuse these cookies, certain parts of the website will not work or will not work optimally.
Google Analytics / Google DoubleClick: Analytical Cookies: These cookies allow us to recognize visitors to our website, determine the number of visitors, and analyze the way they navigate. This allows us to improve user navigation and ensure that visitors find what they need faster and easier.
Google Experiments / AB-Testing / Hotjar Analytics / ClickDimenions / CRM Analytics: Performance Cookies: These cookies collect information about visitor usage of our website. They help us understand how visitors interact with our website, why certain error messages appear, and they allow us to try out new features. We use this information to improve the user experience of our website.
Language cookies / Consent cookies: Functionality-related cookies: These cookies make our website work better, make your visit to our website more enjoyable, and ensure that you have a personalized browsing experience. For example, these cookies can remember your language preference.
Facebook Pixel / Google Analytics / Audiences / AdWords Remarketing: Targeting / Tracking / Advertising Cookies: Our website uses targeting cookies to track visitor statistics and send you personalized messages, advertisements and promotions.

In addition, we use social networking plug-ins. These allow us to recognize you based on your profile on social networks and import certain data (such as your identification and contact information or profile picture). Further, they allow us to use the “share buttons” of the social networks (e.g. LinkedIn, Twitter, Facebook etc.). You can find more information regarding this in the privacy policy of your social network providers. If you do not wish to be connected to your profile on the social networks, we ask that you log out in each case before using our website.

11.) How can you manage / delete these cookies?

All popular browsers offer the possibility to manage the cookies that have been installed on your computer or mobile device.

If you do not wish the website to install cookies on your computer / mobile device, you can easily restrict or prevent the installation by adjusting the settings on your browser or mobile device. In addition, you can choose the settings on your mobile device or browser so that you receive a notification each time a cookie is installed on your computer or mobile device. This allows you to decide whether or not to accept these cookies.

Please note that certain parts of our website may not function properly and you may not enjoy an optimal user experience if you reject certain of the cookies we use.

12.) Contact

If you have any questions, comments or complaints in connection with this data privacy policy or with our processing of your personal data, you can contact us by mail at Zahnärzte Neustadt Passage AG, Baarerstrasse 12, CH-6300 Zug, by e-mail at and/or by telephone +41 (0)41 711 77 25.


Right to information and right of access to your personal data:

You can request more information about our data processing and the personal data we hold about you at any time.

Right to rectification of inaccurate data and completion of incomplete data:

If your personal data is inaccurate or incomplete, you have the right to request that it be corrected or completed without delay.

Right to erasure of your personal data (“right to be forgotten”):

You may request us to delete your personal data (in part):

if it is no longer necessary for the purposes for which it was collected or otherwise processed;
if the processing was based on your consent and you have revoked it;
if you have other legitimate grounds to object to the processing of your personal data;
if we process your personal data unlawfully; or
if the erasure of your personal data is necessary to comply with one of our legal obligations.
Please note that we may object to erasure in some cases, namely: (i) to exercise the right to freedom of expression and information; (ii) to comply with a legal obligation; or (iii) to assert, exercise or defend legal claims.

Right to restrict processing:

You may request us to (temporarily) restrict the processing of your personal data:

if you dispute the accuracy of your personal data, for a period of time that allows us to verify the accuracy of such data;
if the processing is unlawful and you object to the erasure of your personal data and request instead the restriction of the use of such data;
if we no longer need the personal data for the purposes of the processing, but you need this data for the assertion, exercise or defense of legal claims; or
if you have lodged an objection to the processing, as long as it has not yet been determined whether or not our legitimate grounds outweigh yours.

Right to object (free of charge):

You may, under certain conditions, object to the processing of your personal data if such processing is based on our “legitimate interest”. If your objection is legitimate, we will no longer process your personal data unless we have overriding legitimate interests in processing the data or the processing is necessary.

If we process your personal data for direct marketing purposes, you may object to the data processing or withdraw your consent at any time. You also have the right not to be subject to profiling for direct marketing purposes.

Right to data portability:

In some cases, you have the right to receive all your personal data in a structured, commonly used and machine-readable format and to transfer this data to another controller. You have this right if:

the processing is based on consent or on the performance of a contract; and
the processing is carried out with the help of automated procedures.

Google Analytics Disclaimer

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Contact us for a bright & healthy smile!